Expanded NetApp cloud platform targets M&E vertical

Slow download speed from cloud platforms

Posted on Thursday, August 3, 2017

NetApp has announced expansion of their ASE Cloud platform for use by US-based businesses. Initially the company intends to target the music and entertainment sector and their need to store and manage massive HD video files.

ASE Cloud is built using NetApp Storage Webscale technologies, to build an object storage-based platform. Unlike many rival services, ASE Cloud does not levy any fees for data egress – which will be particularly attractive to broadcasters handling enormous 4K video files.

More than store and serve

Previously targeted at media companies across Australia and New Zealand, ASE Cloud offers more than just raw storage. Key to considerations by broadcasters will be the increased bandwidth provided by the service, allowing customers to better access and manage their files.

Yet despite these high bandwidth provisions, questions will still have to be asked about whether there is enough for mission-critical applications. All cloud services have the same inherent problem – accessing and managing data stored off-site via the internet will always be slower than their onsite equivalent.

Getting the cloud balance right

For media companies handling very large files, ASE Cloud is an attractive service under certain circumstances. Latency issues will make it impossible to use 4K video files from the cloud for day-to-day projects, but it is ideal for long-term storage. As such, ASE Cloud is best suited for cold storage and archiving of video assets.

For line-of-business operations, files will still need to be stored locally. If cost control is the major motivating factor for NetApp customers making the move to ASE Cloud, there is another option – redeploying existing assets.

In this scenario, post warranty assets can be redeployed to increase capacity without any additional capital spend. And because files are stored locally, there are none of the bottlenecks associated with off-site file hosting. Indeed, redeploying existing assets is perhaps the best way to provide additional capacity until the files are ready for moving into cloud-based cold storage.

To learn more about how to redeploy NetApp storage arrays to deliver reduced latency capacity, please get in touch.