Copy Data Virtualization – Helping to Limit Explosive Data Growth

Image of a folder to represent a master copy or file

Posted on Friday, February 26, 2016

General data growth has always been difficult to manage for enterprise-class organizations, but the adoption of big data processes has exacerbated the problem. Alongside the raw data being collected, the CIO is expected to have suitable backup provisions in place to keep that information from being lost.

According to research carried out by Meritalk, more than one in four agencies utilize 50 to 88 percent of available data storage to store copy or non-primary data, accounting for 27% of their total IT budget. Worse still, 40% of each data asset exists at least four times elsewhere on the network (IDC estimates suggest that 17 physical copies is more accurate). 

Virtualizing data – science fiction name, real world benefits

In the same way that virtual servers prevent wasted resource usage, copy data virtualization is gaining popularity as a way to cut down on duplicate data. Existing data is merged to create a ‘golden master copy’, and all of the other physical copies are deleted.

This master version is then used to create on-demand virtual copies to be manipulated in any way you need. All without creating actual physical copies.

The obvious benefit of this approach is a 40% reduction in the physical storage capacity being used by unnecessarily duplicated data. Even if a business decides to retain one additional copy of their data, they will still be able to reclaim 20% of their disk capacity. 

Virtualization increases return on investment

In exactly the same way that server virtualization allows your business to generate a greater return on hardware investment, so too does copy data virtualization. Freeing up space, and maxing out existing array capacity allows businesses to get even more from their storage and allowing them to spend the savings on other mission-critical IT projects.

When combined with the ability to extend the life of existing storage assets beyond the EoSL imposed by the OEM, the savings are dramatic. In most cases there are no tangible benefit to refreshing existing storage arrays simply because the warranty has expired or they have been declared EoSL.

For more help and advice on how to extend your storage hardware lifespan by up to five more years (and get more from your data storage assets), please get in touch.

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